In 2024, around 15 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2028, this number is projected to reach over 36 million online users. The global online search market is likely to be one of the most affected industries by the AI-powered search market trend.
Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2024 and 2028
(in millions)
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Activate. (October 23, 2024). Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2024 and 2028 (in millions) [Graph]. In Statista. Retrieved May 27, 2025, from https://www.statista.com/statistics/1454204/united-states-generative-ai-primary-usage-online-search/?__sso_cookie_checker=failed
Activate. "Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2024 and 2028 (in millions)." Chart. October 23, 2024. Statista. Accessed May 27, 2025. https://www.statista.com/statistics/1454204/united-states-generative-ai-primary-usage-online-search/?__sso_cookie_checker=failed
Activate. (2024). Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2024 and 2028 (in millions). Statista. Statista Inc.. Accessed: May 27, 2025. https://www.statista.com/statistics/1454204/united-states-generative-ai-primary-usage-online-search/?__sso_cookie_checker=failed
Activate. "Number of Adults in The United States Using Generative Artificial Intelligence (Ai) First for Online Search in 2024 and 2028 (in Millions)." Statista, Statista Inc., 23 Oct 2024, https://www.statista.com/statistics/1454204/united-states-generative-ai-primary-usage-online-search/?__sso_cookie_checker=failed
Activate, Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2024 and 2028 (in millions) Statista, https://www.statista.com/statistics/1454204/united-states-generative-ai-primary-usage-online-search/?__sso_cookie_checker=failed (last visited May 27, 2025)
Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2024 and 2028 (in millions) [Graph], Activate, October 23, 2024. [Online]. Available: https://www.statista.com/statistics/1454204/united-states-generative-ai-primary-usage-online-search/?__sso_cookie_checker=failed
